Green eyewear from Essilor

There is recently an environmental action from the eyewear giant Essilor. At the time of going back to school after the summer holiday, many students in America need eye exams because good vision is essential through classroom activities. Essilor is grabbing this opportunity to propagate its new products, which promote environmental protection.
In the beginning of the new school year, Essilor releases the first-ever eco-friendly eyewear called Airwear lenses. The production of Airwear lenses uses 100% recycled water and packaging and re-purposes unused materials for other industries. Manufacturing these green products, Essilor offers a great chance for students and their parents to start a new routine of environmental protection and establish daily green habits. In addition to environmental awareness, Essilor also takes action in charity. One fifth of the Essilor Junior lenses will be donated to the Essilor Vision Foundation, which is aimed at improving vision in children nationwide.

Read more at http://www.easevision.com/green-eyewear-from-essilor.html

Coco Song's new collection

In the coming October, Tesmo International owned by Coco Song corporation will release its new products named Coco Song 2010 collection. At that time, these new-style eyeglasses in stores are likely to attract the majority of customers.

The Coco Song 2010 collection is reported to be richly fascinating and original, in an ethno-chic style. The specialty of these products is that they are the combination of eyewear and jewels. The jewels on Coco Song eyeglasses are also creative that they combine and overlap materials and colors in a variety of ways.

Read all here http://www.easevision.com/an-innovative-move-from-coco-song.html

How optical retailer change our life by selling fashion and vogue eyewear.

D&G is the Italian fashion brand, including eyeglasses and sunglasses, has been the smart choice for many fashion people. See more for D&G.
http://vision.firmoo.com/optical-retailer/dg-eyeglasses.html

Cohen's Optical is the New York-based optical retailer selling eyeglasses and sunglasses, used to the landmark in New York's retail in the earlier year. For more please click.
http://vision.firmoo.com/optical-retailer/discount-policy-cohens-fashion-optical.html

Vogue frames are always wildly prusued by young people, as these vogue eyeglasses frames change people's look, enhance wearers' personality. Here are how the fashion frames change our lives.
http://vision.firmoo.com/eyeglasses/vogue-frames.html

New topics today

Different types of plastic frame and its advantages

Styles of mens eyeglasses

The importance of wearing Sports glasses

Above three topics are respectively are, plastic frames, men's eyeglasses, and the significance of the sports protective glasses.

Abbott going to purchase a new company

Acquisition actions from Abbott

Aesthetic traits of eyeglass frames

Aesthetic aspects of eyeglasses

COA annouces Q3 reports

The first and the only public listed company in the area of online optical store, the Canada-based company Coastal Contacts releases financial report on Sept, 9, with a net profit at only 1.6%.

For details, please read Coastal Contacts Q3 Net Profit rate 1.6% only

A couple of new topics

1. Compare the difference between 30-day contacts and vision surgery LASIK

A comparison between 30-day contact lenses and LASIK

2. Now, some of us will be online in front of the computer for extended hours, here is some ways to make you feel better and be free from eye strain.

A variety of means to ease computer eye strain

3. Amsler grid can be used for testing if you have macular degenaration or not.

Amsler grid for macular degeneration test by yourself

Be away from harmful UV rays

There are a couple of ways to protect you from harmful UV rays.

See this artical to learn on how to shield yourself from UV.

Eyeglass company Marcolin in tough situation

Eyeglass company Marcolin in tough situation, see details here.

What causes macular degeneration (AMD)? How to treat?

Age-related macular degeneration (AMD) has been a severe eye disease among people over 65 years old. The estimated number of AMD affected Americans is 3 million by 2020.

For details of the causes for this disease, and the treatment for AMD, please click Causes and treatments for macular degeneration

How do low vision devices help?

Individuals with low vision problems may experience certain inconvenience and even difficulty during outdoor activities varying from shopping to simple walking. Fortunately, there are a wide variety of low vision devices that offer help.

For detail, please see "Outdoor low vision devices".

News about Essilor and Safilo

Essilor will have new CEO.

Safilo won't sell Carrera, but may sell Smith line.

Click above links for the details

How to buy ski goggles?

Ski goggles prevent the ski boarding participants from harmful rays and as well as other dangerous situations.

Please refer to aspects of buying ski goggles.

Is eye exercise program really effective?

Today I come across the Vision Library, which is talking about if the eye exercise program really effective, for details, please read "Be careful of vision-improving eye exercise programs".

Bausch & Lomb suffers from recent financial crisis

As an international corporation based in Rochester, New York, Bausch & Lomb was an overwhelming leader in the eye health products market, including contact lenses and lens care products. Currently, the company also has been a victim of the spread financial crisis and its leading status is under challenge.

See details of the news story at http://www.EaseVision.com/financial-crisis-affecting-bausch-lomb.html

Remember to pretect your eyes from harmful UV rays

Protecting your eyes from UV rays is a job for all year around. Unshielded eyes are inclined to suffer from potential eye diseases and problems such as macular degeneration, cataracts, photokeratitis, pterygium and skin cancer around the eyelids.
There are a couple of choices for people to shield the eyes from these harmful rays. A pair of suitable sunglasses which is 100% UV proof will be a good choice. Second choice will be the over-prescription sunglasses worn over normal eyeglasses. Third option is to use the clip-on sunshade which is easy to wear and remove. The fourth choice is to let the optician to fit the photochromic lenses which darkens in the outdoors and resume to clear while indoors. The fifth choice is not famaliar to common eyewear wearers: by choosing the polycarbonate lenses, you are entitled to protect your eyes fro UV rays. Polycarbonate lenses are born with UV resistance, so be careful not to let the tricky opticians to over-charge you for duplicate add-on for another hundred dollars.
Once again, UV protection is not only for the summer, but for the whole year around.

A site for Vision Care

Today I have a friend who have just launched a website providing information in the vision care and optical industry. You may visit this site if you are working or interested in this area.

www.EaseVision.com, Achieving Good Vision with Ease

Fashion eyeglasses

Today's eyeglasses indutrsy makes the most of the eyeglasses affordable for general public. Some experts predict that the time when eyeglasses are consumed in the manner of fashion products will come soon.

Unisex eyeglasses

Modern eyeglasses styles are both suitable for men and women, they are then called unisex. The collection of unisex eyeglasses in Firmoo.com is pretty fashion, and also very affordable.

Women's eyeglasses

Women's eyeglasses include those fashion frames, but in Firmoo.com, they are stylish as well as cheap. Please take a look then.

Men's eyeglasses

This is the collection of men's eyeglasses, if you have interest, check it out.

Wearing Functional Eyeglasses to Protect Your eyes

Living in contemporary society, no matter what do you do, you are facing with fierce competing pressure; no matter what kind of life you live, you are experiencing a risking model; and no matter what you do, staying up late at night, watching a movie, or searching on Internet, you must be busy with your eyes. As a result, many people have eye problems and are longing for a pair of attractive eyes. Then eye-protecting is becoming more and more important. Furthermore, advertisements on eyes’ lotion catch people’s attention most. However, besides the daily care for eyes, what do we need else. Here is the answer, it is functional glasses.

Functional glasses are a type of glasses that is not only simply designed to provide people with a clear vision, but also has collected diverse features. As everyone knows, when sitting for a short time in front of a computer or reading for a long time, your eyes are easy to get tired. Aftermath, you have to keep changing your position, angle or doing some eye exercises. But now, if you wear the functional glasses, it helps you protect them better. Never in mind that it would increase your degrees, on the contrary it prevents your eyes from radiating and avoiding fatigue. You can enjoy the computer or books until you finish your duty without worrying the harm to your eyes. Because functional glasses have the capability to help you regain your normal eyesight if you keep having on it for a certain time. Moreover it varies from other eyeglasses that you can wear it frequently.

In addition, the quality is well-guaranteed. It is proof-water, flexible and hard to break. You will feel comfortable and look decent when wearing it. Whenever you put it on, it doesn’t make a impression of a bookworm to others. In words, its main function is to protect your eyes, which is the most customers’ first requirement. As the saying goes, eye is the window of our soul. Beautiful eyes are no longer your dream; you can make it if you are willing to. Act now, logging onto the website www.Firmoo.com, it would offer you help.

Please read the terms and conditions of Firmoo.com

FAQ of Firmoo.com

If you have any questions concerning the frequently asked questions, please check FAQ here.

How to read eyeglass prescription?

Here is How to read your prescription. It may be helpful.

How to choose a reliable online optical retailer?

There are so many online optical retailers, but how to choose one that fits you the best?

You need take following factors into consideration: price, delivery speed, return and refund policy, payment safety, etc.

Firmoo.com, as the emerging online eyeglasses retailer, is a good choice for many eye glasses wearers.

Here is why people choose Firmoo.com.

How to get and how to read eyeglass prescription?

For online eyeglasses buyers, it involves small trick in reading and understanding your prescription. If you misunderstand it, you may wrongly input your data into webpage of the online optical stores.

Here is the way of get your prescription from your doctor, and how to read your prescription with different examples with diagram and sketch.

About Pupil Distance

According the Eyeglass Rule, eye doctors are required to give a copy of the prescription after an eye exam. But the tricky part is that this rule does not determine whether the eye doctor should include the PD, pupillary distance or not.

As we know PD is essential and decisive in fitting the lenses into the frames while customers are buying eyeglasses online. Then what is a PD? What does PD stand for? Here is the answer.

One must know about the lenses and frames

Optical eyeglasses compromise of frame and lenses. If you want to buy eyeglasses, you need to kwow something about the frames and lenses.

Here is a good resource for you to learn about frames and lenses.

I hope this will help.

Firmoo Optical launches new version!

Thanks to the hard work of our tech team, Firmoo.com, Global Online Optical Store launches new version. Still need some improvements, but it does set off this new version.

Due to the economic crisis in United States, people start to save money, and for those people who need some kind of vision corrective devices, such eyeglasses, contact lenses or prescription sunglasses, many of them crowd to the internet for purchasing really affordable yet high quality eyewear. Any people who have some kind of online purchase of eyeglasses, they promise they will not go to local optical stores again.

Of course, online optical stores will not replace or diminish the traditional optical stores. For a long time in the future, these two types of optical stores will co-exist, with the growth of online store much outpacing the local ones.

Here is the "About us" from Firmoo.com.

Firmoo.com Tech Team